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Blog
Podcasting: The New TV?
Podcasting is attracting more audio investment and increasingly competing for the attention once reserved for television. Advertiser research shows how video podcasts and audience engagement are changing the channel’s role.
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Blog
Why Audio Ads Aren’t Getting The Air Time They Should
Despite strong engagement and encouraging returns, audio remains overlooked in many media plans. Recent research challenges outdated assumptions about radio and digital audio performance.
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