Business Intelligence Team
Brenna Smith
Brenna has built more than a decade of experience executing client-focused research initiatives across the advertising, media, and technology industries at companies including Viacom, INSIDER and theSkimm. Brenna studied Advertising…
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Lauren Fisher
Lauren Fisher has decades of experience translating complex digital topics into meaningful insights and compelling stories. She works closely with Advertiser Perceptions’ largest clients to help them develop product strategies,…
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Nicole Perrin
Nicole Perrin comes to Advertiser Perceptions with a background in digital advertising, content marketing, and editorial. Nicole has spent more than a decade synthesizing information to help professionals understand the…
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Tricia Hoff
Tricia Hoff is an insights leader dedicated to helping brands understand customer behavior and the competitive landscape to drive strategic growth. Currently at AP, her career includes leading B2B research…
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Eric Haggstrom
Eric Haggstrom partners with clients to design, manage, and deliver custom quantitative and qualitative research across the media industry. Eric also manages work related to market sizing and financial forecasting…
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Erin Firneno
Erin Firneno is a business intelligence executive and recognized expert in Connected TV and digital advertising. At Advertiser Perceptions she leads all stages of insight engagements—from research design to identifying…
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John Bishop
With over 25 years of research, agency, and media experience, John helps clients navigate complex and evolving market landscapes as part of AP’s Business Intelligence team. He specializes in turning…
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