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- Category: AP3
- Category: Blog
- Only 31% Trust LiveRamp’s Independence – Here’s What That Means for Ad Tech
- The New Era of Local Advertising: Building Trust When & Where it Matters Most
- Advertisers Remain Conflicted in Media Trust and Ad Priorities
- Podcasting: The New TV?
- Why Audio Ads Aren’t Getting The Air Time They Should
- Out-of-Home Advertising in 2026: Three Takeaways From Our Latest Research
- Yes, AI Clearly Left Its Mark on the 2026 Super Bowl
- New Study Highlights the Benefits of Personalized Ads to Brazil Businesses
- How Privacy Laws Impact Digital Ad Measurement and Performance for American Businesses
- B2B vs. B2C Advertising Research: How to Rightsize Expectations on Sample Size
- Tariffs Are Here: What Advertisers, Media, and Ad Tech Companies Need to Know Now
- Is AI Ready for Primetime?
- American Companies Use AI in Advertising to Streamline and Grow Their Businesses
- Advertisers in the UK, France, Germany, Japan and Brazil express optimism for 2024 ad spending as Q4 progresses
- Advertiser Perception’s 2025 Predictions are In!
- Balancing Regulation and Growth Opportunities for Small and Medium Sized Businesses
- Gaming Advertising 2024: Top Takeaways from our Latest Report
- Trust in Advertising: Have Advertisers Moved the Needle on Supporting Brand Safety, News Integrity and Quality Publishers?
- Changing Agency Dynamics: How Shifts in Ad Spending and the Role of AI in Media Buying and Planning Are Changing the Agency-Marketer Relationship
- US Retail Media: Offsite Ad Investment on the Rise As We Move Through the Remainder of 2024
- New Study: How Personalized Digital Ads Help US Businesses
- US Ad Spending to See Double-Digit Growth in 2024: Three Reasons Why
- Retail Media Will Represent a Fifth of US Ad Spending in 2024
- Advertiser Perceptions Introduces AP Ad Insights Hub
- Advertiser Perceptions Predicts: Here’s What’s in Store for ‘24
- Corporate Responsibility and Brand Values Drive Advertising Decisions
- SPO Growth on the Rise: What Does This Mean for The Advertising Industry?
- It’s Time for Advertisers to Embrace Mobile Gaming
- Advertiser Perceptions Names Jacqueline Baranov Vice President of Consulting
- Inflation May Be Fading, But Rising Interest Rates Are Still Disrupting Ad Spend Worldwide
- Advertisers – And Media – Are Waking up To the Latest Evolution of Video
- More Advertisers Considering VR/AR Advertising for Improving Brand Engagement and Awareness
- Advertisers Are Captivated by The Possibilities Generative AI May Unlock
- Writer’s Strike Hasn’t Yet Impacted Television Ad Spend, But That Could Change
- Retail Media Success Starts with Measurement
- Larger Ad Spenders: A Reprioritization of KPIs, Channels and Partners… or a Redefinition?
- With a Clearer Macroeconomics Picture in 2023, Advertisers Are Keen to Spend
- Sustainability: Advertisers’ Role in Addressing the Climate Crisis
- Podcasts: Meaningful Scale Easier Than Ever
- March Madness: More Platforms, More Creativity, More Viewers, More Advertising
- Ad Spend Impact: Retail Sales Continue to Grow
- Eureka Equity Partners Announces Investment in Advertiser Perceptions
- CTV Growth Means The Best Days Ahead for Ad-Supported TV
- OPINION: Changing Buyer-Seller Relationships Offer TV Networks a Three-Phase Opportunity
- Most Mobile App Advertisers Have Yet To Dip Their Toe In Games Despite Access To Target Audience
- Third Party Data Declines As Advertisers Try New Targeting Strategies
- Podcasts Reach An Inflection Point
- Advertiser Trust Can Enhance Media Brand Suitability
- The Rising Video Tide Lifts All Boats
- Advertiser Perceptions Quarterly Newsletters
- Holiday Season Rebound For Digital Retail Advertising
- REPORT: How 2021 Changed the Upfronts
- CTV’s Big Moment Is At Hand
- How Advertisers Are Solving for Identity in a Cookieless Future
- Digital Retail Advertising Set To Soar
- Mobile Advertisers Push New Forms of Content with Identity Solutions in Flux.
- Report: Advertisers Aren’t Ready for IDFA Drop
- CTV Keeps TV Networks a Priority in Expanding Video Landscape
- Do Advertisers Trust You? It Matters Now More Than Ever.
- Report: Advertisers Treating Q3 as Restart, Not a Rebound
- Coronavirus and the Streaming Wars: Innovation Please!
- Partner, Pivot, Pit Stop, Plan: Advertisers Need You Now More Than Ever
- Video Strategy in the Age of vMVPDs, SVOD and AVOD
- Medium-Sized Ad Budgets Are Your Key To Incremental Growth in 2020
- Ad Measurement: It’s Time For a Disruptive Solution
- More Than Just Media: Win Clients with Strategic Partnering
- Advertiser Trust Opens New and Unimagined Possibilities
- Podcast Conversion Ratio Increasing Steadily
- Media Sellers: Zero Party Data Is Your Next Competitive Opportunity
- Matchmakers: How Media Sellers Can Help Advertisers Marry Art and Science
- Master of Metrics: 5 Keys to Becoming a Preferred Media Partner
- Advertisers To Increase Spending in 2019 – Lions’ Share to Paid Media and Martech
- Category: Links
- Inside Expedia’s plan to be the world’s travel media network
- How To Really Be A Force For Good: The Global Consequences of Ad Fraud, Transparency & Accountability
- Stars Are Back for Upfronts, More Dollars May Follow as Well
- GOOGLE USERS APPEAL REAL TIME BIDDING RULING; ROBLOX LAUNCHES NEW AD FORMATS; PUBS OVER BRAND SAFETY
- Legacy media makes new bets on CTV and retail media convergence
- NBCUniversal, Instacart ink retail media data collaboration
- Podcasting doesn’t technically need upfronts. They’re getting more popular anyway
- Fixing CTV Ad Repetition Means Understanding How Ad Tech Enables It
- NEWFRONTS RECAP—EVERYTHING ADVERTISERS NEED TO KNOW ABOUT TIKTOK, SNAP AND GOOGLE’S PITCHES
- Cynopsis 05/01/24: Cox stations back on Dish
- Advertisers Can Target Kroger Audiences Through Yahoo’s DSP With New Partnership
- VAB Tackles Marketers’ Lingering Ad Fraud Fears
- 2024 Digital Video Ad Spend & Strategy Report
- IAB: Digital video ad spend growing nearly 80% faster than Media overall; Digital video ad revenue to reach $63bn in 2024
- Connected TV and retail media central to this year’s US upfront
- Digital Video Ad Spend Will Exceed Linear for the First Time
- Digital Video Ad Spend Growing Nearly 80% Faster than Media Overall
- Digital Video To See Higher 2024 Ad-Spend Share Than Linear TV: IAB
- Marketers Vastly Understate The Sales Effect Of Creative And Significantly Overestimate The Impact Of Targeting
- Ad dollars accelerate to digital video with CTV, social big gainers
- Digital Video Ad Spend Will Exceed Linear for the First Time
- Video Ad Spend And Trends Revealed Ahead Of IAB NewFronts 2024
- The IAB Predicts Social Video Will Overtake CTV This Year
- Ad Spending on Digital Video Expected To Grow 16% in 2024
- Saks seeks to carve out luxury niche in retail media with network launch
- Raptive Ranks as a Top Ten ComScore Publisher, a Top Destination for Women and Diverse Audiences on the Internet, on One Year Anniversary of Company’s Rebrand
- WWO: Marketers Underestimate Sales Effect of Creative
- What Drives Advertising Effectiveness? It’s Not What Most Marketers Think.
- Marketers Falsely Place Lower Value On Creative Advertising
- Marketers Vastly Understate The Sales Effect Of Creative And Significantly Overestimate The Impact Of Targeting
- Banks are dipping their toes into the retail media waters
- What I learned Searching for $25B in US CTV Ad Spend
- Vizio Deepens Pact With AdImpact for Political CTV Targeting
- The Home Depot Rebrands its Retail Media Network Business
- 47% Of Buyers In Go Addressable Survey Say Addressable Ads Were Upfront Key
- A Look at Data Standardization as Generative AI and Privacy Landscape Changes
- Wrong Ads Serve To The Wrong Consumer 1 In 3 Times
- Despite Progress on JICs, US TV Advertisers ‘Not Likely to Abandon Legacy Currencies’
- Reimagining Retail: How Standardization Can Unlock Retail Media Spend, And Retail Media Ad Buying Predictions
- Marketers! Social Media ROI Improving!
- Connected TV and Social Platforms Remain Resilient with Advertisers
- Marketers Ramp Up Social Spending as ROI Prospects Improve
- Marketers are Spending Upward of $1 Million on Agency Reviews
- What Agencies Need to Know From the ANA/4A’s Joint Report on the Cost of Pitching
- Why Marketers May Want to Make Agency Reviews a Last Resort
- Average Cost Of Agency Review Tops $1M
- Agency Reviews Cost Over $1 Million On Average, Study Finds
- CTV Spending Grows as Advertisers Face Pressure to Prove ROI
- Brand Safety Risk of Advertising with Legacy Publishers
- What to Expect in this Year’s Upfront
- Attribution Will Make or Break Retail Media
- Lack of Understanding is Inhibiting VR/AR Adoption by Advertisers
- Harder Times Shift Advertiser Focus From Harmful Content To Performance
- Brands Scrutinize Video Ad Budgets as Upfronts Approach
- 40% Of Upfront Budgets Pegged For CTV, 29% Of Buys To Use Alternate Currencies
- Ad Buyers Plan to Spend Less Than Half of Video Budgets In Upfront
- Less Than Half Of Marketers’ TV/Video Ad Budgets Going To Upfront Deals
- Fake News Phobia Grows Among Ad Buyers. The Fix May Be Selling Radio’s Legitimacy
- Advertisers Aim To Hold Ad Budgets Steady In 2023 – Or Increase Them
- 38% of Marketers Shift Strategy From Customer Acquisition to Loyalty
- Forecast: Influencer Marketing Budgets To Keep Growing This Year
- What the Rise of Generative AI Means for Marketers
- Retail Media Needs to Sell Measurement First
- Ad Execs Maintaining, Boosting 2023 Ad Budgets: Advertisers More Optimistic Than Agencies
- Advertisers Plan to Increase Investment in Influencer Marketing
- Retail Media Needs to Sell Measurement First
- Ad Execs Maintaining, Boosting 2023 Ad Budgets: Advertisers More Optimistic Than Agencies
- Traditional advertising out; brand experiences in
- What the Rise of Generative AI Means for Marketers
- Forecast: Influencer Marketing Budgets To Keep Growing This Year.
- The WIR: Yahoo Closes its SSP, IPG Sees Slow Growth in Digital, and UK CTV Revenues Set for Steep Rise
- Retail media needs to sell measurement first
- 38% of marketers shift strategy from customer acquisition to loyalty
- Why you won’t see many car ads during Sunday’s Super Bowl
- How Much Commercials Cost in the 2023 Super Bowl
- Advertisers Aim To Hold Ad Budgets Steady In 2023 – Or Increase Them.
- Watch: The best car ads of Super Bowl LVII
- Eureka invests in media marketing firm Advertiser Perception
- Investment for Advertiser Perceptions
- US research firm Advertiser Perceptions bags private equity investment
- Can You Teach A Copycat New Tricks?; Wojcicki Out, Mohan Up
- Eureka Equity Partners Invests in Advertiser Perceptions
- Advertiser Perceptions Closes ‘Significant’ Private Equity Deal To Fast-Track Growth
- Advertising Execs Confident About 2023, Survey Finds
- How To Succeed in FAST
- How Bing’s AI chat will challenge search advertising
- Fake News Phobia Grows Among Ad Buyers. The Fix May Be Selling Radio’s Legitimacy.
- Marketing Research Industry News February 2023
- Edison’s “Share Of Ear” Q4 2022: Streaming Is Now 20% Of AM/FM Radio Listening, Podcasts Have Surged, And AM/FM Radio Dominates Ad-Supported Time Spent
- Edison Confirms AM/FM’s Continued Dominance, Even While Underestimated By Advertisers.
- Less Than Half Of Marketers’ TV/Video Ad Budgets Going To Upfront Deals
- Ad Buyers Plan to Spend Less Than Half of Video Budgets In Upfront: Survey
- Survey: 40% Of Upfront Budgets Pegged For CTV, 29% Of Buys To Use Alternate Currencies
- SURVEY: UPFRONT SPENDING WILL BE SOFTER IN 2023
- Influencer Summit To Bring Together Creators and Brands to Discuss the Future of Podcast Advertising.
- CTV Ad Video Completion Rates Are Higher Than Any Other Device Format
- SURVEY: UPFRONT SPENDING WILL BE SOFTER IN 2023
- Brands scrutinize video ad budgets as upfronts approach
- AI, retail media, and loyalty: Analysts’ advice to supercharge your marketing efforts
- Brands Analyze Video Ad Budgets as an Upfronts Strategy
- Harder Times Shift Advertiser Focus From Harmful Content To Performance
- DBC Brand Communications Expands Into Advertising And Marketing Services
- Abacus Supports Recapitalization of Advertiser Perceptions by Eureka Equity Partners
- Abacus supports Eureka’s recap of Advertiser Perceptions
- Eureka Equity Partners Recapitalizes Advertiser Perceptions
- Abacus Finance Provides Senior Debt Financing to Support the Recapitalization of Advertiser Perceptions by Eureka Equity Partners
- Advertiser Perceptions Hires CFO
- Advertiser Perceptions hires CFO
- Future of TV Briefing: How soft will this year’s TV upfront cycle be? Timing will tell
- TikTok Pixels, Use It Or Lose It; Walmart Pluses Another Plus
- Advertiser Perceptions Names Josh Becker Chief Financial Officer
- Comscore expands 48-hour TV measurement reporting to all 210 US media markets
- And the Winner of This Year’s Upfront Is…
- Abacus Backs Eureka’s Buy of Advertiser Perceptions
- An Opportunity Wasted – Why Some Marketers Might Be Leaving Their Best Creative on the Cutting Room Floor
- Lack of Understanding is Inhibiting VR/AR Adoption by Advertisers
- Attribution Will Make or Break Retail Media
- The WIR: Billionaires Back French Video Startup Brut, Twitter Merges with Musk’s Shell Firm, and S&P Raises its US Ad Spend Forecast
- How AI could revolutionise product placement
- 82 Million Reasons To Keep AM Radio In Vehicles, Why AM/FM Radio Is Still The Queen Of The Road, And Growing Advertiser Interest For In-Dash Visuals That Accompany An AM/FM Radio Ad
- Arguments For AM: 82 Million Listeners, And One In Five Are Ford Owners.
- New Data Shows Ford Lacks Focus In Cutting AM
- DirecTV, Dish partner to streamline addressable linear TV for programmers
- Linear Addressable Ads Still Important to CTV Buyers, DirecTV Finds
- Measurement And The Macroenvironment: The Two M’s Slowing Down This Year’s Upfront Spending
- NewFronts: Digital Video Ad Spending Seen Growing 17% in 2023: IAB Report
- 64% Of Buyers Consider Creator-Generated Videos ‘Premium’
- IAB: U.S. Digital Video Ad Spend Up 21% In 2022, Set To Rise 17% In 2023
- 93% Of Video Buyers Are Using Attention Metrics, 81% Want Multiple Currencies
- Report: ‘creator video’ ad spend value same as broadcast
- This Year Connected TV Will Have A Bigger Part In The $20 Billion Upfront
- 2022 Video Ad Spend & 2023 Outlook: Defining the Next Generation
- Expect to spend more on influencer marketing this year
- Back To The Office: Marketers And Agencies Increase Commutes And Days In The Office; Average Americans Commute More Days And Are Exposed More Frequently To Out-Of-Home Advertising And AM/FM Radio Ads
- Study Finds Only 19% Of Ad Execs Still Working From Home
- Ad Perceptions Study Shows Commutes are Increasing
- Analysis: Average Americans Outpace Agencies/Marketers’ Return To Offices.
- Return date set for FX’s “The Bear”
- Alternate Currencies to be Given Airtime at Upfronts
- 40% of 2023 Upfront Buys Will Be Dedicated to CTV
- HOW BING’S AI CHAT WILL CHALLENGE SEARCH ADVERTISING
- Advertiser Perceptions Closes ‘Significant’ Private Equity Deal To Fast-Track Growth
- Eureka Equity Partners Announces Investment in Advertiser Perceptions
- Ad Execs Maintaining, Boosting 2023 Ad Budgets: Advertisers More Optimistic Than Agencies
- ADVERTISERS PLAN TO INCREASE INVESTMENT IN INFLUENCER MARKETING
- Defying Recent Award Show Trends, Grammys Audience Grows By 30%
- Retail Media Is Exploding. Can Radio Get In On The Action?
- Social media top beneficiary as economy forces ad budgets to shift
- A Third Of Brands Expect To Return To Linear TV Platforms In Q1, Study Finds
- Video Needs a Broader Sales Fluency
- Advertiser Perceptions’ business intelligence vp: Harnessing first-party data could help level the publisher playing field
- FEWER BRANDS CUTTING AD SPEND AMID THE ECONOMIC DOWNTURN
- A Third Of Advertisers Have Reduced 2022 Spending Due To Macroeconomic Factors
- As Big Tech Tightens Its Ad Spend, Axel Springer Titles Feel the Impact
- Nielsen’s Media Rating Council suspension isn’t the only threat to its TV ratings dominance
- How marketers are winning over audiences with ad-supported streaming
- Advertiser Update: Spending Cutbacks Are Down, As Is Inflation Impact.
- Back To The Office: Marketers And Agencies Increase Commutes And Days In The Office But Still Lag Behind Average Americans Who Are Exposed More Frequently To Out-of-Home Advertising And AM/FM Radio Ads
- YouTube argues fewer ads equal greater ROI as it launches ad frequency capping globally
- Buyers Are Sticking With Nielsen. Here’s How Sellers Can Get Them to Also Use Alternative Metrics
- As nearly half of US marketers cut spending, how is the rest of the world faring?
- Identity Is Driving The Convergence Of Programmatic Supply And Demand
- First-Party Data Reorients Media Sales
- Study: Programmatic Transparency, Including Content Object Signals, Key In Driving CTV Buys
- Why ‘Content Object’ Signals Could be Key for Boosting CTV Investment
- CTV must get better at telling brands where their ads are, finds study
- New Report: Programmatic Transparency Key to Growing CTV Revenue
- Crunch Time for Small Business Advertising: The Long Tail Needs Better Targeting
- US Search Ad Spending 2022
- How Publishers Can Meet The Buy-Side’s Demands For ‘Cruelty-Free’ Ad Environments
- Google’s cookie announcement: The date has changed, but the recipe hasn’t
- How Marketers Are Reassessing Their Budgets As The Economy Dips
- Why QR Codes Are Only The Beginning For Shoppable TV Ads
- Media Buying Briefing: How will programmatic investment ride out the recession?
- Inflation Causing Pullback in TV Spending By Advertisers
- CTV, digital video fall victim to inflation’s toll on marketing budgets
- Which Ad Buy To Make First — Connected TV Or Linear TV?
- Close The CTV Gap
- DEMYSTIFYING ADDRESSABLE: IT’S AS EASY AS ONE, TWO, THREE
- Connected TV Giving Ad-Supported TV a Boost, Researchers Find
- Upfronts Offer TV Networks a Three-Phase Opportunity
- Linear TV’s shrinking ad share gets even smaller
- Upfront TV and Digital Video 2022
- Why Mobile Advertising Is Becoming More Like TV’s
- Podcasts will account for more than one-fourth of digital audio ad spending
- Podcasting’s Share Of Digital Audio Ad Spending Forecast To Keep Climbing.
- Podcasts to Account for More than One-Fourth of Digital Audio Ad Spend in US This Year
- Rising podcast listenership draws advertising dollars
- CTV Will Command 36% Of Total Video Time Spent In 2022,18% Of Video Ad Dollars: IAB
- Streaming Ad Spending Soared 57% In 2021 To Hit $15.2B, IAB Report Finds As NewFronts Kick Off In-Person Blitz
- 2021 Video Ad Spend & 2022 Outlook
- IAB: Connected TV Advertising Will Rise 39% to $21.2 Billion
- Digital ad spend up 49% in 2021, CTV fuels the growth – IAB
- Digital Video Ad Spend to Reach Nearly $50B in 2022
- Ad Execs: CTV Biggest Beneficiary From Cookie/Mobile ID Fallout
- Ad Investment In CTV Grows Faster Than Other Channels Within Digital Video
- New BNPL Study Shatters Myths about Millennials and Gen Z and Creates Opportunities for Banks
- The Monumental Opportunity In Video Ad Measurement
- L.L.Bean quits social media for Mental Health Awareness Month
- AM/FM radio rules ad-supported listening, despite advertisers’ perceptions
- Brands start to wean off cookies while performance concerns abate, study finds
- To Win In The New ID Economy, Publishers Must Offer One-to-One – And One-to-Some – Targeting
- Delays To ID Deprecation Have Advertisers Slow-Rolling Their Measurement Solutions
- Majority Of Advertisers Plan To Increase Spend On Podcasting and Streaming Audio.
- How self-service advertisers can optimize performance
- Media Need to Sell Intelligence, Not Just Audience
- The MVP of video advertising in the US
- Spotify Acquires Podsights and Chartable To Advance Podcast Measurement for Advertisers and Insights for Publishers
- Spotify expands podcast offerings with two more acquisitions
- Survey Points To Growing Interest In Branded Podcasts Among Ad Agencies And Marketers.
- Google Reigns Supreme In Latest Advertiser Perceptions SSP Report, But Competition Is Tight Among Everyone Else
- Media Need Brand Suitability Standards
- BRANDED PODCASTS: WHO’S CREATING THEM AND BEST PRACTICES FOR GETTING THEM RIGHT
- Best Practices for Developing Impactful Branded Podcasts
- MNTN acquires QuickFrame in hopes of streamlining CTV ad production
- Media Buying Briefing: As independents set bullish goals for 2022, they grow their consultative powers
- Advertisers Rate Video – Including All Forms Of TV – Most Effective in Achieving Goals
- TV tops in video for reaching advertisers’ goals, survey finds
- Advertisers Look To Spend More on All Forms of Video, Survey Finds
- CTV Ad Revenues Continue To Rise, As Do Concerns Over Reach, Frequency
- Nearly Forty Percent of Advertising Professionals Plan to Leave Their Jobs Within Two Years
- Advertisers Expand Meaning Of ‘Brand Safety,’ Hold Media Accountable For Overall Harm
- Why ‘Trust,’ Not ‘Diversity,’ Is The Real Marketing Word-of-the-Year
- 81% of marketers see brand values gain influence over ad buying, study finds
- Nielsen announces major changes to improve TV audience measurement
- Holiday Season Shows More Signs Of Recovery In Ad Spending
- To build solid relationships, focus on these 3 tenets of trust | Sponsored Content
- Will 2022 Be Addressable’s Breakout Year?
- High-Priced Scatter Deals May Not Worry Brand Advertisers
- How Disney balances entertainment and ad sales in the streaming age
- CTV: 56% Of Buyers Expect To Up Spend In Next 12 Mos., 92% Bought Programmatically In Past 12 Mos.
- Upfront Buyers Driven By Fear of Missing Out, Survey Finds
- The Difficult Consequences of Cookie Deprecation: Layoffs and Lower Revenues
- The Difficult Consequences of Cookie Deprecation: Layoffs and Lower Revenues
- How Mars approaches contextual advertising as a cookieless future looms
- Addressable TV Delivers Results for Linear and CTV Advertisers: WarnerMedia’s Jason Brown
- Report: Increased focus on email
- Research: CTV a mainstay in advertisers’ video strategies
- Amazon Advertising Unveils 8 New Tools and Features
- Most Brands Plan To Spend More on CTV: Advertiser Perceptions
- Advertiser Perceptions DSP Wave Charts The Rise Of Self-Serve Tech
- Advertisers Value Addressable TV… But Lack Consensus On Defining It
- Ad Execs: Contextual Is King, Again
- More Than Half The Ad Industry Has No Plans To Develop Data Ethics Policies, Clients Ahead Of Agencies
- Advertiser Perceptions CDP Report: Marketers Prioritize Privacy, Indie CDPs Start To Break Through
- Advertisers Mostly Dissatisfied With Media Measurement, Survey Finds
- TARGETING GETS WAY TOO MUCH CREDIT FROM MARKETERS AND CREATIVE FAR TOO LITTLE, SURVEY FINDS
- Is The RFP Process Broken? Most Clients And Agencies Think So
- Advertisers prioritize purpose over performance
- WWO Insights: Sales Drivers – Perception Versus Reality
- Reach, Creative Drive Nearly 70% Of Sales, More Than Twice Ad Industry Perception.
- Out of Home’s Moment of ‘Resilience, Reinvention and Revitalization’
- Express Pilots Commission-based Influencer Program
- Few Ad Execs Believe ‘Sequential Liability’ Is The Standard, Agencies Increasingly Treated As Principals
- Advertiser Perceptions Cookieless Future Report Captures A “Snapshot” Of Industry Evolution
- Amid Heightened Antitrust Scrutiny, Ad Execs Say Big Media Consolidation Is Good, Not Bad
- MARKETERS, MEDIA NEED TO TRAIN SMARTER FOR THE COOKIELESS MARATHON: OPINION
- The Ad Platform: Competition heats up for SSPs
- ‘The Backplane for Advertising’: Amazon Plots Big Step Up for APS
- L’Oréal Taps Pinterest Creators in Expanded Push into Content Marketing
- Why Big Companies Like DoorDash, 3M and HP are Making Films
- Google Still Dominates Advertiser Perceptions SSP Report, But The Field Has Toughened
- Pluto TV on Track to Pass $1B in Ad Revenue By Q4, ViacomCBS CEO Says
- Performance Without Cookies Expected To Drop, Marketers Say
- Amid Post-cookie Confusion, Amazon Plans to Launch an Identifier of its Own
- Here’s Where US Marketers Plan to Increase Mobile Ad Spending
- Upfront TV and Digital Video 2021
- Strategies And Opportunities For A Cookieless World
- Infographic: The Best CMOs Are Visionary Communicators
- Creators are Becoming a Serious Business for Brands
- The TV Upfronts Start This Week, Here’s How This Cycle May Differ From Last Year’s
- Media Buying Briefing: Omnicom Launches a Retro-style Panel to Codify Post-pandemic Consumer Types
- OTT, Podcasts And Blogs: Oh My, How Retail Media Is Evolving
- Ad Executives Start Warming Up to In-person Events, Survey Finds
- The Old Normal: Ad Execs Tip-Toe Back To In-Person Events
- Mobile Advertisers Flock To Podcasting And Digital Audio In A Soon-To-Be Cookie-Less Ad World.
- IAB: Average CTV Advertiser Spending Surged 22% In 2020
- Mobile Marketers Intensify Focus on Contextual Signals Amid Privacy Changes
- Advertisers Increasing Spend on Branded Content and Influencer Marketing Post-COVID
- Branded Content, Influencer Marketing Make Up Biggest Slice of Digital Ad Budgets
- Ad Execs: Paid Content/Influencers Now The Biggest Share Of Digital Budgets
- When Apple’s IDFA Changes Hit ‘Nobody Really Knows’ What To Expect
- ‘As good a chance as anybody’: Verizon Media looks to build on its DSP hot streak
- Advertisers See Spending Shift to Streaming
- Dorsey Acknowledges That Twitter Can Be Toxic; Marketers Warm Up To Podcasts
- Marketers Underestimate the State of U.S. Worker Commutes
- OTT/CTV Grows: Pluto TV Forecast To Hit $1.1 Billion Ad Revenue In 2022
- Why Advertisers Are Spending More On Podcasts
- Better Buy: Pinterest vs. The Trade Desk
- Advertisers Are Podcast Listeners, And New Report Finds That’s Also Making Them Ad Buyers.
- The Ad Platform: How Mindshare Approaches Experimentation and Data Ethics in Advertising
- Most Ad Execs Supported Trump Ban, Many Boosted Social Ad Budgets Because Of It
- Disney Unveils Programmatic Platform At First Ad-tech Showcase
- Advertisers Showing Renewed Appreciation for Premium Video, Including Linear TV
- The Trade Desk Sees Record Spending as Marketers Leap to CTV
- Brand Safety For CTV Comes First, Performance Is A Close Second
- The Ad Platform: Why Interoperability is the Future of Identity
- How Successful Have CDPs Been in Delivering Business Value? Treasure Data Report Shares New Findings
- Traditional TV Companies Have A Leg Up In Big-Advertiser CTV Buys: Study
- Report: Linear TV Proving Reliable for CTV Advertising
- Amazon DSP Makes Two Key Hires As It Prepares To Accelerate
- Brands Have Been Funding False COVID Info; Marketers Are Experimenting With Clubhouse
- How Amazon Is Becoming a Digital Ad Titan
- Report: CTV is TV Networks Advertisers’ Top Priority
- Advertiser CTV Demand Could Help Traditional TV Companies
- 5 Reasons Why Apple’s Limiting IDFA Is Very Good For CTV
- District M and Sharethrough to Merge as Ad-Tech M&A Shows No Sign of Slowing
- The Evolution and Revolution of Measurement Currencies
- Walmart’s DSP Will Help It Compete For Advertisers, But Won’t Rob Ad Dollars From Amazon
- ‘You Can Find Those Audiences Elsewhere’: Advertisers Scramble For Answers After Apple’s IDFA Update
- Jeff Bezos Leaves Amazon After Record Year
- After Tripling in 2020, Can The Trade Desk Stock Wow Investors Again?
- Report: Drive Time Isn’t The Only Time for AM/FM Radio
- Lower TV Upfront Deals In 2021, CTV And Cord-Cutting On Rise
- New Survey Shows 27 Percent of U.S. Households Plan to Cut Cable TV Subscriptions in 2021
- Around the World with … Internet and Big Tech Regulation: Antitrust, Brexit, and the CPPA
- Google Ad Manager Maintains Lead In Latest Advertiser Perceptions SSP Report
- Advertiser Perceptions: Marketing Clouds Dominate The CDP Category, But There’s More To That Story
- Verizon Media Expands Its Ad Sales Deal With Microsoft
- ‘A Challenging Point For ID Resolution’: Advertisers Scramble to Plan For the Uncertain ‘Cookieless Future’
- Agency Talent Faces New Lures In 2021, Along With Calls to Move Beyond Core Skillset
- Amazon Reclaims Top Spot For DSP In Latest Advertiser Perceptions Report
- PubMatic, a 14-year-old Ad Tech Company, Pops Nearly 50% on IPO
- Survey: 55% Of Video Ad Spend Is Audience-Based, But 1 In 5 Aren’t Sure They’re Reaching The Right Audience
- The Trade Desk Revenue Jumps 32% to Record $216M Amid Digital Ad Boom
- Resolving Identity, With Advertiser Perceptions VP Lauren Fisher
- Measurement Issues Hurting Media Companies: Survey
- Ad Execs Reveal How They Turn A Blind Eye To Walled Gardens, Suspend Measurement Standards
- Study Finds ‘Digital Retail Advertising’ Cannibalizing More Established Ad Budgets
- Madison Ave. Endorses Biden, Projects Him Winning Two-To-One
- Heavy Election Spending Has Brands Changing Plans
- Customer Data Platforms Take On Bigger Role As Cookies Disappear, Privacy Compliance Tightens
- Ad Execs: Top Upfront ‘Reforms’ Focus On Measurement, Not Timing
- 60% of Advertisers Bought Less in Upfront: Survey
- Advertisers Care More About Transparency in TV Upfronts Than Timing, Study Finds
- Media Execs: Do Advertisers Trust You? It Matters Now More Than Ever
- Pinterest Looks Good as Online Advertising Improves
- Agencies and Brand Marketers Are Altering Their Planned Sports Ad Spend
- Coronavirus Throws MLB Into Turmoil; Omnicom Reveals Diversity Numbers; Facebook Woos TikTok Creators
- COVID Will Help Digital Ads During Holiday Season
- Study: What Platforms Are Advertisers Spending On?
- Analysis: Average Lead Time For Media Buying Nearly Cut in Half.
- Marketers to Focus Ad Spend on Regional, Digital Media in 2020’s 2nd Half
- Google Reclaims The DSP Crown In Latest Advertiser Perceptions Report
- Advertisers Expect to Spend 12% Less in 3Q
- Media Buyers Don’t Expect Ad Spend To Rebound This Year
- Media Buyers Don’t Expect Ad Spend to Return to Normal Levels This Year
- Marketers Value Insights From Location Data, Study Says
- Foursquare Location Data Finds New Uses In Advertising Based On Performance
- IAB: CTV Ad Spend Unfazed By COVID; Addressable Also Set To Benefit
- Opinion: How Legacy Media Can Get Back Into The Demand Generation Business
- Advertisers Eye Third Quarter as ‘Restart’ for Spending
- Top Replacements For Displaced Physical Events: Digital Advertising, Virtual Events
- Ad Shift from TV to Digital Will Speed Up Even More Because of Coronavirus, Goldman Sachs Says
- What Can We Learn From Taiwan’s Coronavirus Response?
- Pandemic Hastens Shift in Ad Buying to Mobile, Study Says
- As the Lockdown Eases, KFC Steps Up Advertising and Shifts Messaging
- With TV Ad Commitments Plummeting, the Advertising Business May Never Look the Same
- CBS Courts Advertisers Virtually, With a Zinger From Stephen Colbert
- Ad Spend During Upfronts Will Drop 33% Versus Last Year, According to a Survey of 151 Ad Execs by Advertiser Perceptions.
- TV and Digital Video Measurement 2020
- Cadillac’s CMO Wants the Upfronts to Evolve to Meet a Disruptive Moment
- Advertisers Plan on Spending One-Third Less in This Year’s Upfront
- Advertisers Plan to Spend 33% Less in Upfront, Survey Finds
- 52% of Advertisers Plan to Increase Spending This Summer, Survey Finds
- Media Companies Expect a Tough Quarter for TV Advertising, with no Live Sports and Spending Delayed
- Google Ad Manager Policy Changes Don’t Hurt Publishers, According To Advertiser Perceptions
- More US Agencies and Brand Marketers Are Putting Their Campaigns on Hold
- COVID-19 Represents The Biggest Challenge To Media Advertising Expenditures Ever
- What’s for Sale, When to Negotiate Are Upfront Market Mysteries
- Thanks To COVID-19, Connected TV Is A Prime Opportunity For Marketers – And Ad Fraud
- TikTok and The Trade Desk Look to Take Their Partnership Global
- With Shuttered Stores and Slashed Budgets, Retail Marketers Have Only Tough Choices Left
- Marketers Predict Pandemic Will Slow Ad Spend into 2021, Study Says
- Walled Gardens Will Benefit From Pandemic: Fromm
- These 2 Digital Advertising Giants Will Hold Up Well Amid Coronavirus
- Most Advertisers Shifting, Not Canceling, Media Campaigns Amid Pandemic, Advertiser Perceptions Report Finds
- How Advertisers Are Responding to the Coronavirus Crisis
- Advertisers Cutting, Delaying Spending Amid Crisis: Survey
- AM/FM Radio Wants Better Targeted Ads
- Indie CDPs Need To Do A Way Better Job Explaining Their Value
- The TV Buyer’s Guide to 2020
- Will The FCC Move Ahead With A Geo-Targeted Radio OK?
- AI Rejected by a Growing Number of Marketers, Study Says
- Clients Prefer to Buy OTT Ads From Digital Vendors
- Study: ZoneCasting Has Significant Support With Local And National Advertisers.
- Most Marketers Have Used Advanced TV, FreeWheel Says
- Media Needs to Start Preparing Now for the Post-Election Boom
- Advertisers Eye Third Quarter as ‘Restart’ for Spending
- ‘It’s a Dangerous Time to Go Dark’: Advertisers Prepare for an Uncertain Summer
- The Dodo Producing Weekly for NBCU-owned TV Stations
- Non-Walled Garden DSPs Struggle To Get Ahead
- Amazon’s Ad Business Tops $2BN Per Quarter
- Many Ad Buyers Don’t Know What Ads.txt Is
- How to Fix TV’s Brewing Commodity Crisis
- Privacy Concerns Could Weigh Heavily on Mobile Ad Targeting
- Oracle DMP Still Has Strong Consideration Among Marketers
- What Marketers Prioritize When Choosing DMPs
- Getting Detailed Insights Is Top Challenge for Programmatic Marketers
- The Complete Guide To Amazon’s Ad Business
- Optimism for TV Advertising Is Still High, Says New Research by Videology And Advertiser Perceptions
- Networks Winning at the Brand Integration Game
- Groundbreaking New Study Reveals That Creative Asset Workflow Lags Years Behind Innovations in Media Buying
- Media-Buying Continues To Migrate In-House Thanks To Programmatic, ‘Control’ Is No. 1 Reason
- A Year In Review For The Year Of Amazon
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